Business Insider Today
A brand extension and basic graphics package for a new social media-based Business Insider daily show was the original request, but it evolved into a full independent toolkit, with data-driven infographics, a modular graphics package that could be easily used by the internal Business Insider editorial team with both vertical and horizontal format versions.
What was supposed to be a 2-week process turned into a massive endeavor over several months, fortunately, the team at Insider was always easy to talk to, collaborative, and willing to hear our opinions and ideas regarding what would be best for the project.
